What is our social value?

In 2016, we partnered up with PricewaterhouseCoopers UK (PwC) to develop a social value model for the Award and a robust methodology to measure this.

Our pilot social value research in Australia estimated that in 2017, for every $1 that was invested in the Award, $4.27 in social value was generated.

While the total social value in 2017 amounted to AU $134 million, approximately 77% of this value was due to increased engagement with charitable and community causes.

Other impacts of the Award that were valued were improved mental health and emotional wellbeing, improved physical health and fitness and improved employability and earning potential.

Social Value of the Award in Australia (2017)

The Award creates certain habits and behaviours that last a lifetime. Therefore, the social value analysis also looked at the social value that can be attributed to the Award after a young person completes their Award journey. As a result of continued volunteering, regular physical activity and practice of a skill into the future, it was estimated that there are additional future benefits amounting to AU $6,800 per Award holder on average.

FIND OUT MORE about our social value model and evaluation in our recent publication in conjunction with PricewaterhouseCoopers (PwC) Changing lives in the changing world.

Read the paper

 

Peter Kaye

For more information about the social value of the Award in Australia and to see the full report click here.

Our most recent work on Social Value

While the Award’s framework is the same across the world, there are differences in the way it is delivered, how the adults are involved, the magnitude of change young people experience in their lives, and so on. All these contextual factors affect the valuation and makes each country’s social value analysis unique to that country. Therefore, the results should always be interpreted within its national context. If you would like to know more about the social value analysis of an individual country, please contact their national office.

Canada, Czech Republic and New Zealand are some of the countries where we have recently conducted social value analysis. Read on to find more about social value of the Award in these countries:

Victoria Selano

Social Value in Canada

In 2019, over 4,200 young people achieved a Bronze, Silver or Gold Award and over 1,400 adults supported their Award journey in Canada. Through involvement of these young people and their adult mentors, the Award generated $11 million of social value. A further $51 million in future social value is estimated due to the habits and behaviours Award achievers developed in 2019, which they will continue to practice through their lifetimes. Victoria Selano, the National Director of Fundraising and Development at The Duke of Edinburgh’s International Award – Canada shares how their social value analysis helped them to start conversations with corporates and government about funding opportunities. 

“We are extremely grateful for the work and support of the Foundation to illustrate the social value of the Award in Canada. This research has been critical in showcasing the value our framework plays, not only for young people, but society as a whole.

The feedback we have received from our donors has been overwhelmingly positive and has helped to quantify their philanthropic investment. Even more exciting is the interest we are seeing from government agencies, corporations, and major financial institutions around how they value this type of research. It has opened the door to start conversations to cocreate sustainable partnerships with major donors such as Scotiabank Canada, RBC as well as Provincial and Federal levels of Government. We now have research tools that align with their impact and giving strategies, providing insight into how their investment makes a deeper impact beyond the Award.

With government agencies, the Social Value research has enabled us to begin conversations around incorporating the Award into the education agenda through whole grade entry and on a Federal level, it illustrates how the Award framework contributes to the youth agenda around volunteerism, health and wellness, as well as employability. We have been weaving this research into all of our external communications to demonstrate how the Award framework is a vital contributor to building a stronger Canada on a variety of levels.”

See some of the 2019 social value results of The Duke of Edinburgh’s International Award- Canada in their Annual Report. These results were also presented in the article “Investing in Canadian youth is critical”, in The Globe and Mail Newspaper by their National Executive Director.

Tomáš Vokáč

Social Value in the Czech Republic

In 2019, 800 young people completed the Award, with the support of 650 adults in the Czech Republic. Social value analysis of 2019 shows that for every Kč 1 invested in the Award, Kč 3.23 in social value was created. Tomáš Vokáč, the Executive Director of The Duke of Edinburgh’s International Award – Czech Republic explains the importance of supporting anecdotal evidence with hard data to tell the story of the Award’s impact.

“It is highly important these days to show not only great stories of thousands of young people who dramatically benefit from participating in the Award scheme, but also present significant data highlighting why the programme is so impactful and useful for a younger generation and also for adults, teachers and volunteers. A tool which we currently have in our hands, Social Impact Measurement of DofE (SROI), is a real breakthrough for our Association in terms of advocacy of our activities worldwide. Having hard data, exact figures and clear outcomes and impacts from our SROI we can become a genuine leader of non-formal education and a role model of the organisation operating in non-profit sector. There are only few charity organisations over the world that are able to have such robust evidence for their activities.

After having released Czech DofE SROI in our country, many key stakeholders from a corporate, public and state sector have been excited by our work. Moreover, thanks to the research our expert position in the field of education has risen immensely as well. I would like to express my gratitude to all of our colleagues from the Association who contributed and created such an amazing tool and recommend other NAOs undertaking their research as soon as they can.”

See the 2019 social value results of The Duke of Edinburgh’s International Award – Czech Republic in their Annual Report.

Karen Ross

Social Value in New Zealand

In 2019, around 3,500 young people achieved an Award with the support of 400 adult mentors in New Zealand. Their social value analysis revealed that for every $1 invested in the Award, $4.63 in social value was generated. Karen Ross, the National Director of The Duke of Edinburgh’s Hillary Award in New Zealand shares how their decision to social value analysis impacted their strategy and partnerships.

“The decision to commit the Award in Aotearoa to the Social Value Impact Analysis work has a been a business changing decision.  The data and scrutiny provided within the results has been a major part of growing partnerships and relationships in a highly successful manner. It’s been a pivotable and active ingredient in our lobbying of government and peak body agencies and, we have used the lens it provides it our strategic plan and business analysis refresh.  Often research and attention to this detail is seen as an add on or too much work; think again, it’s essential, enlivening, challenging and a game changemaker.  Whaiwhia te kete mātauranga – Fill the basket of knowledge”

See the 2019 social value results of The Duke of Edinburgh’s Hillary Award in New Zealand in their Annual Report

IMPACT #1

Improved employability and earning potential

IMPACT #2

Improved physical health and fitness

IMPACT #3

Improved mental health and emotional wellbeing

IMPACT #4

Increased engagement with charitable and community causes

IMPACT #5

Improved environmental impact

IMPACT #6

Increased social cohesion

IMPACT #7

Reduced offending

The World Ready film

While the Award has been running for over 60 years in Australia, we have never before had the chance to see the exact societal value of the Award in Australia. With this in mind we can now accurately say the Award has a tangible dollar value not just for the 45,000 young Australians who undertake the Award every year but also for the wider community."
Peter Kaye, the CEO of The Duke of Edinburgh’s International Award in Australia